BRAND EXPERIENCE

Carlo Lupercio is a Gen Z Mexican-American influencer marketer, talent manager, and creator based in Los Angeles who's built a career on all sides of the creator economy.

For nearly six years, Carlo led Celebrity, Creator, and Influencer Marketing at Poshmark, where he built and ran programs connecting brands with talent. During this time, he partnered with major studios and streaming platforms including Netflix, HBO Max, and Warner Bros., alongside working directly with celebrities and artists such as Doja Cat, Jordyn Woods, Khalid, Jessie Murph, ATEEZ, and more. He learned the industry from the inside — how brands actually choose who they work with, what makes a partnership succeed, and what it takes to turn a creator relationship into something lasting.

A layoff changed the direction of Carlo's career, but not its trajectory. He took what he'd learned on the brand side and built Lupercio Media, a boutique talent management agency representing Gen Z and Latino creators. Today, Carlo manages a growing roster of creators — landing brand deals, negotiating rates, and getting them into rooms they didn't have access to before — while also working with brands to run their influencer marketing programs.

Somewhere along the way, Carlo became a creator himself. What started as documenting the rebuild after his layoff turned into a genuine audience — one that's grown alongside real moments: building his influencer management agency, brand event invites, industry insights from years of experience, and milestones that came faster than expected. Carlo shares what he knows because he's sat on every side of this industry — the brand, the manager, and the creator — and that perspective is rare, and useful.

Now he represents creators through Lupercio Media, landing brand partnerships and negotiating on their behalf, while also working with brands directly to run their influencer marketing programs. Alongside this, he continues building his own platform as a creator — sharing real insight into the industry as he lives it, from brand deals to red carpet moments to the everyday work behind the scenes.